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GoodayOn – Gig economy development

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 Gooday Online, a digital marketing company, launched its first innovative marketing mobile app called GoodayOn (ጉዳይ-ኦን) in Ethiopia. The app, launched in line with the Ethiopian New Year, is aimed at creating a digital space to help unleash the possibilities of gig economy for a wide range of day-to-day services in Ethiopia, the company said in a statement sent to Addis Standard.

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