The word “Gooday”, while it has a well intentioned meaning in English, also means “business” or “errand” in Amharic, spelled ‘ጉዳይ’. So we say, when someone successfully accomplishes their “Goodays” in a day, it’s a “Good Day” or “መልካም ቀን” in Amharic.
A quick research among family and close friends in Addis Ababa showed our founder (Al Abreha), the challenges associated with finding service providers that are needed around home, such as house maids and home repairs.
Our founder went on a small campaign of collecting names and contact information of recommended service providers. While gathering this information, it was immediately clear that almost everyone had to reach out to their social circles to find a good service provider, and in most cases they often came short. He came to the conclusion that the lack of digital presence and connectivity for most of the services that are ubiquitously in high demand was ripe for building a highly scalable platform.
This led to the launch of GoodayOn gig platform as a mobile application on September 11, 2020, on Ethiopian New Year.
In addition to solving the problem of finding service providers, GoodayOn is a high social impact platform, facilitating employment opportunities and creating market access for the large masses of gig workers who are in the low-economy class, often left out from digital connectivity. GoodayOn is created so that no one is left behind!
The scope of our digital marketing services are wide and varied. Please contact us to see how we can help you.
Our Mission is to leverage existing social and cultural values for innovation to solve social problems in Ethiopia and Africa at large.
Our Vision is to build marketing automation services that position small and medium size businesses for success.
Help Customers to Achieve Their Success
Our customers’ success directly empowers Gooday to live up to its vision.
Innovation to Improve Living Standards
Creating innovative products and services that help improve the quality of life and are inclusive, is our priority.
We believe that every product and service should be simple and easy to use.
“Entities should not be multiplied without necessity” – Occam’s razor
Authenticity is our anchor value that ensures we live up to all of our Company values in everything we do.
We plan our mission to always have a work around playbook for the next curveball.We will use all the tools at our disposal to ensure service continuity.
Co-founder & CEO
Co-Founder & COO
Operations Team Lead