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Partnerships > Ads: Why We’re Teaming Up with Live Ethio

You can launch with ads, influencers, a snazzy brand video. But the secret to actually win hearts and wallets in Ethiopia, is start small, solve real problems, and do it with the right partner. That’s why we are teaming up with Live Ethio not just because we like each other (we do), but because together, we solve a specific, painful, and high-impact problem:

For someone relocating to Addis Ababa “Finding a place to live is hard. Making that place livable? Even harder.”
This is our wedge. Live Ethio helps you find the property. GoodayOn & Etalem helps you settle into it. And just like that, we’ve created a seamless, end-to-end experience for renters, buyers who are tired of the chaos and want trust, and ease.

With Live Ethio, we’re plugging into a real estate ecosystem that’s already serving:

Live Ethio in a Nutshell

Live Ethio is a full-service real estate platform in Ethiopia combining a modern digital marketplace with a boots-on-the-ground team in Addis Ababa. We're building the go-to hub for anyone involved in Ethiopian real estate buyers, renters, landlords, developers, and investors.

What they offer:

Live Ethio is building toward something bigger: a more transparent, accessible, and reliable real estate experience in Ethiopia. By combining verified listings, practical tools, and on-the-ground expertise, they’re helping more people confidently navigate the process of finding a home or making an investment in Addis Ababa or beyond. From renting a city apartment in Sarbet to buying a family home in Bole or exploring long-term investment opportunities, Live Ethio is creating solutions that meet people where they are and guide them through every step of the journey. 

And we're genuinely hyped about this partnership because when the right property meets the right support, everyone wins.

August 8, 2025